With the aim of spotlighting an unparalleled mango temptation, Slice®has teamed up with brand ambassador Kiara Advani to unveil its enticing summer campaign ‘Ras Aisa Ki Bas Na Chalega.’ This campaign aims to reinforce Slice®’s position as the ultimate companion for fulfilling insatiable mango cravings. The brand film highlights Slice®’s irresistible mango charm, mirroring the unapologetic indulgence of eating a juicy mango. The campaign peels back the layers of Slice®’s magic, transporting consumers to the luscious world of mango indulgence, free from boundaries and inhibitions.
The film begins with Kiara Advani preparing to dazzle the ramp, but is unexpectedly taken by a Slice® bottle backstage. Enthralled by the mango allure, she grabs the bottle and indulges in its unmatched temptation.
A surprising twist turns a picture of a mango into a real one, leaving her in awe. Kiara enchants the crew and audience, confidently enjoying and savoring the mango, declaring ‘Ras Aisa Ki Bas Na Chalega’. Commenting on the film, Indian actress and Slice’s brand ambassador, Kiara Advani, said, “Collaborating with Slice is always a pleasure; their campaigns are incredibly captivating, entertaining, and timeless.”
