Škoda Auto India has already ushered in the New Era with the announcement of its all-new compact SUV. Taking a stride further into the New Era with user engagement, customer involvement and digitalisation, the company launched a flurry of 360-degree digital activities that saw it achieve landmark sales and get closer to its customers and fans.
The Škoda Auto India campaign has generated over 1,50,000 names for its compact SUV through “Name Your Škoda,” set to launch in 2025. The campaign, which involved users, customers, and fans, has resulted in over 21,000 unique names. Škoda Gearheads, a digital community driven by NFTs, has been launched, and showrooms across India have been fully digitalized. In celebration of its Indian incorporation in 1999, the company unveiled a series of limited-time digital offers on March 24, 2024, resulting in 709 car bookings within 24 hours.
This initiative aims to provide a ‘Škoda for everyone’ and allows customers to connect with the brand and access its fleet of 5-star safe cars for adults and children. Petr Janeba, Brand Director, Škoda Auto India, said: “We are constantly adapting and evolving to reach out to even more customers to meet their needs and aspirations in this vast and diverse market.”
