Signature Packaged Drinking Water has reaffirmed its role as the presenting sponsor for Ziro Festival 2024, set to run from September 26 to 29 in Arunachal Pradesh. The festival, celebrated for its eco-friendly ethos, will feature an impressive lineup including Tamikrest, Ballimaaraan, Hanumankind, and Dabzee, showcasing a diverse range of global and local artists.
This year’s festival promises an unparalleled experience blending music with nature, highlighting Signature’s commitment to sustainability. The event will offer activities such as masterclasses, farm-to-table cuisine, and plogging initiatives. Notable for its environmental practices, the festival utilizes biodegradable plates, reclaimed wood for signage, and provides free water to encourage reusable bottles, minimizing single-use plastics.
Varun Koorichh, Vice President and Portfolio Head of Marketing at Diageo India, emphasized that the partnership aligns with the growing trend of mindful consumerism and sustainability. Ziro Festival’s co-founders, Anup Kutty and Bobby Hano, praised the collaboration, underscoring its significance in advancing eco-conscious practices within the cultural sector.
