Shyam Steel, a trusted name in India’s steel industry for over 79 years, has officially entered the decorative paints segment with the launch of Macaw Paints. Bollywood actor Kartik Aaryan has been roped in as the brand ambassador, adding youthful appeal to the new line. The brand’s tagline, “Macaw ke rang, magic ke sang”, promises bold, premium colors that aim to bring vibrancy and warmth to homes across India.
The launch in West Bengal coincided with the auspicious beginning of Navratri, aligning with Durga Puja celebrations. Shyam Steel unveiled Macaw Paints at various Durga Puja pandals, symbolizing a colorful journey ahead. Kartik Aaryan expressed enthusiasm, saying, “Just as paints bring joy and vibrancy to our lives, Macaw Paints brings freshness and magic to every home.”
Siliguri, with its growing urban population and thriving retail sector, is expected to be a key hub for Macaw Paints. Local retailers anticipate strong demand, particularly during festive seasons, as consumers seek premium and trusted brands to enhance home décor. A Shyam Steel spokesperson added, “Bengal is not just a market but an emotion. With Kartik Aaryan as our ambassador and Maa Durga’s blessings, Macaw Paints is set to soar.” With this launch, Shyam Steel extends its legacy from steel to paints, offering households a trusted and colorful choice.
