Shriram Finance Ltd., a leading financial services provider, has launched its inspiring new brand campaign, #TogetherWeSoar. The campaign features cricket legend Rahul Dravid as the face of the initiative, highlighting the brand’s core belief that strong partnerships enable individuals to overcome challenges and achieve their dreams.
Dravid, renowned for his resilience and leadership, embodies the values of teamwork and perseverance that Shriram Finance stands for. The campaign also features renowned actor Naseeruddin Shah, who lends his voice to the Hindi version, further enhancing the emotional appeal of the message. Regional versions of the campaign, including Telugu and Tamil, have been enriched by the lyrics of acclaimed lyricists K.S. Chandrabose and Madhan Karky.
With a robust 360-degree media strategy, the campaign will be featured across TV, print, digital platforms, and outdoor media, including select Pro Kabaddi League broadcasts, ensuring a wide reach. In Siliguri , Shriram Finance’s campaign is poised to resonate with local customers, particularly small businesses and individuals seeking reliable financial services. As Siliguri’s economy continues to grow, residents are increasingly drawn to Shriram Finance’s commitment to empowering them on their financial journey, reinforcing the brand’s presence in the region.
