Shree Cement Limited has embarked on a transformative journey, unveiling a comprehensive rebranding strategy that positions ‘Bangur’ as its master brand. This strategic move, unveiled at a prestigious event in New Delhi attended by more than 8,000 industry stakeholders, signifies a new chapter for the company.
The essence of this corporate transformation lies in the theme of “Build Smart,” encapsulating Shree Cement’s commitment to innovation, quality, and sustainable growth. The new ‘Bangur’ identity, elegantly endorsed by renowned Bollywood actor Mr Sunny Deol, symbolizes the company’s refreshed approach and forward-thinking ethos.
Mr Neeraj Akhoury, the Managing Director of Shree Cement Ltd, elucidated on the strategic vision, stating, “The launch of ‘Bangur’ as the master brand aligns with our commitment to providing unique experiences and differentiated products to our valued customers.”The rebranding initiative encompasses a contemporary logo, product line enhancements, and the introduction of ‘Bangur Magna,’ a premium offering that exemplifies superior quality. The campaign, featuring Mr Sunny Deol, will be omnipresent across TV, digital, outdoor, print, and retail platforms.
