Bajaj Finserv will unveil the winner of its digital-first music talent platform, Bajaj Dhuniverse, on March 31 in Mumbai, marking the culmination of one of India’s largest nationwide music discovery initiatives. The winner will be named the ‘Voice of the Nation’ and collaborate with composer trio Shankar-Ehsaan-Loy to co-create the brand’s sonic identity. Launched as a technology-led platform, Bajaj Dhuniverse attracted over 60,000 aspirants from across India, enabling participation through audio and video submissions without physical auditions. The initiative aimed to break geographic barriers and create opportunities for talent from small towns and remote regions.
Following a multi-stage evaluation, 10 finalists and one wild-card entrant, shortlisted and mentored by Shankar-Ehsaan-Loy, will perform live at the grand finale, which will also be streamed nationwide. The winner will record an independent album with Zee Music Company and collaborate on a Spotify release. Manav Mianwal, President – Digital Platforms at Bajaj Finserv, said the platform reflects the company’s commitment to nurturing aspirations and building role models. Members of Shankar-Ehsaan-Loy highlighted the inclusivity and depth of talent discovered through the digital format.
Bajaj Dhuniverse, launched in November 2025, positions itself as an inclusive and scalable platform to identify and promote emerging musical talent across India.
