Sensodyne, the premium oral care brand from Haleon, has achieved a GUINNESS WORLD RECORD™ for conducting the most online dental screening tests in 24 hours, completing 27,396 screenings at MahaKumbh 2025. This initiative, aimed at promoting proactive oral health awareness, also marked the launch of Sensodyne’s ₹20 small toothpaste pack, enhancing affordability and accessibility in the Indian market.
With 30+ IDA-member dentists and 200+ promoters facilitating the process, the campaign leveraged mobile technology in collaboration with A Dental Friend and Smilo. The initiative kickstartsSensodyne’s World Oral Health Day 2025 campaign, focusing on consumer education, digital check-ups, and corporate health camps. A multimedia strategy spanning digital platforms, influencer tie-ups, and traditional media will drive awareness and sales.
