Senco Gold & Diamonds has launched the second edition of its pre-wedding initiative, “Senco Di Wedding – Before The Vows,” in Siliguri, marking the beginning of a new chapter for the experiential campaign. The jewellery brand brought together six soon-to-be-married couples from the city for a curated pre-wedding photoshoot, celebrating the emotions and moments leading up to marriage. The initiative focused on capturing candid interactions and personal stories of couples, with each frame highlighted by Senco’s Vivah Collection. The bridal jewellery line reflects a blend of traditional craftsmanship and modern design. Apparel brand Tasva partnered with Senco to provide styled outfits, complementing the overall pre-wedding experience.
Joita Sen, Director and Head of Marketing & Designs at Senco Gold & Diamonds, said the second edition aims to deepen emotional connections with couples and celebrate meaningful pre-wedding moments. She noted that Siliguri was chosen for its cultural roots and growing base of young couples who value wedding traditions. The event included personalised styling sessions and guided photoshoots, creating a relaxed setting for participants.
Siliguri is emerging as a key hub for bridal jewellery demand in North Bengal. With rising disposable income and evolving wedding preferences, the city is witnessing increased interest in curated pre-wedding experiences and premium collections like Vivah, positioning it as an important growth centre for organised jewellery brands.
