Savlon Swasth India Mission has collaborated with The Dharavi Dream Project children and rap artist Emiway Bantai to create an anthem, ‘Haath Dhona Cool Hai’, which uses hip hop culture to promote hand hygiene among young India’s youth.Savlon Swasth India Mission collaborates with The Dharavi Dream Project to empower children as community change ambassadors, promoting handwashing as a universal practice to prevent disease spread.
The non-profit organization, After School of Hip-Hop, supports children in Dharavi, Mumbai, through educational programs, mentorships, and community engagement. Dharavi is known for its culturally vibrant hip hop talent, and Emiway Bantai, known as the King of the Streets, has composed the Handwash Anthem for Savlon Swasth India Mission, gaining widespread recognition for his unique style and catchy lyrics.
Emiway Bantai commeneted, ” I am really glad that Savlon Swasth India Mission spotted it to broach one of the simplest yet the most important conversations on health today – hand hygiene. Watch and groove to the beat of #HandwashLegends!Savlon Swasth India’s Mission aims to promote handwashing through the use of the Hip Hop hand rub gesture. The campaign, ‘Haath Dhona Cool Hai’, uses hip hop’s cultural significance to encourage hand hygiene and make it engaging and cool.
