Tommy Hilfiger has roped in actor Samantha Ruth Prabhu as the new face of the PVH corporation-owned brand. According to the company, she will approve the women’s watch category and will be screened in the Spring Summer’23 campaign in India in April 2023.
Building on the brand’s tradition of collaborating with versatile pop culture icons who embody the brand’s values, the campaign celebrates Prabhu by championing individuality and self-expression while promoting a diverse culture. Abhithav Kame shot the campaign in Mumbai, the agency said.
Ricardo Cesar Martins, President, Movado Group said, “We look forward to working with Samantha to launch the Tommy Hilfiger Spring Summer 2023 watch collection. Bringing new materials, dynamic proportions and dramatic new color ways, with Tommy Twist – by clashing individual watch designs with bold new elements, we deliver fresh new takes on “classics reborn” like Samantha – each design is unique and one-of-a-kind.
In addition, the brand has revealed that this season’s repository includes a new collection featuring geometric accents, semi-precious stones, as well as unconventional twists in classic designs.
