Seagram’s Royal Stag BoomBox kicked off its third edition with a massive live music event at Saru Sajai Stadium Complex, Guwahati, on March 1. The festival, known for merging Bollywood melodies with hip-hop beats, attracted thousands, highlighting the growing consumer demand for live entertainment in India.
The event featured performances by top artists, including DJ Yogii, rapper Ikka, and singer Nikhita Gandhi, culminating in a grand finale by Armaan Malik. Beyond music, attendees engaged with immersive art installations, gaming zones, and curated food experiences, showcasing the evolving market for multi-dimensional entertainment.
With three more cities on its tour, Royal Stag BoomBox continues to strengthen its market presence. Pernod Ricard India’s Chief Marketing Officer, Kartik Mohindra, emphasized the festival’s role in engaging young consumers, calling it “a platform that defines the sound of today’s generation.”
