Seagram’s Royal Stag BoomBox returns for its third edition, combining Bollywood’s iconic melodies with the dynamic beats of hip-hop. The festival, produced by Mirchi, will feature renowned artists like Armaan Malik, Amit Trivedi, Neeti Mohan, Raftaar, Ikka, and DJ Yogii, while introducing gaming elements in partnership with Ampverse DMI Pulse. The event will tour key youth-centric cities, including Hyderabad, Mumbai, Gurugram, Guwahati, and Siliguri.
Siliguri, known for its growing youth demographic and vibrant cultural scene, presents an exciting opportunity for the festival. As young consumers increasingly seek diverse and interactive experiences, the Royal Stag BoomBox’s fusion of live music, AR/VR technology, and gaming is expected to resonate strongly with Siliguri’s audience. With a rising demand for innovative entertainment formats, this year’s event is set to attract a larger crowd, expanding the festival’s footprint in the region.
Royal Stag BoomBox’s successful track record, with over 1 lakh attendees and 200 million views across digital platforms in previous editions, positions it as a market leader in the experiential entertainment sector. With its immersive blend of music and technology, the festival is set to continue its growth, solidifying its place in the entertainment landscape.
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