Pernod Ricard India has launched a revamped look for its premium whisky brand, Royal Stag Barrel Select, in a strategic move to capture greater market share in the premium spirits segment. The redesigned packaging features a taller, sleeker bottle with a clear-on-clear label—marking a first in the category—and reflects the brand’s focus on refinement and craftsmanship.
Backed by the ‘Triple Select Promise’—select Indian grain spirits, select Scotch malts, and maturation in select American oak barrels—the relaunch reinforces Royal Stag’s premium positioning. Endorsed by Master Blender Kevin Balmforth, the blend caters to discerning consumers seeking authenticity and taste.
According to Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, “The new design is a reflection of our commitment to quality, innovation, and the evolving choices of premium consumers.”
Which serves as a vital gateway for premium alcohol distribution in North Bengal, retailers anticipate heightened consumer interest. With the rise of aspirational buying and increasing exposure to premium global brands, the revamped Royal Stag Barrel Select is expected to perform well across urban and semi-urban segments.
