Royal Stag Barrel Select Shorts—an initiative of Pernod Ricard India—has launched its latest campaign, For the Select Ones. Featuring actors Rajkummar Rao and Patralekha, the campaign is crafted to appeal to audiences who value authenticity, refinement, and intentional decision-making. Developed by FCB NEO, the campaign reflects an evolving consumer landscape where narrative depth increasingly influences brand loyalty.
Royal Stag’s continued collaboration with India’s top filmmakers and talent signals a broader strategy of integrating high-quality content marketing to penetrate aspirational markets. The initiative strengthens its position in the premium alcohol and entertainment crossover space.
Sharing his thoughts, Rajkummar Rao said: “Over the years, I’ve learned that true success lies in staying authentic and making choices that reflect who you are at your core. Whether it’s in the characters I play or the decisions I make in life, I’ve always aimed to strike a balance between substance and intention. For the Select Ones is a powerful reflection of that mindset— valuing integrity, thoughtfulness, and individuality. I’m proud to be part of Royal Stag Barrel Select Shorts’ campaign that celebrates the strength of discerning choices.” By investing in content that resonates with India’s culturally conscious segments, Pernod Ricard India positions Royal Stag Barrel Select Shorts not just as a storytelling platform, but as a strategic lever in its broader premiumisation and brand differentiation strategy.
