Royal Challenge Packaged Drinking Water has launched its latest campaign, “Choose Bold. Choose Water,” to promote responsible consumption and drinking better. The campaign emphasizes the importance of staying hydrated while consuming alcohol, highlighting the time-consuming process of processing 10 grams of alcohol. The campaign’s simple yet compelling narrative highlights the bold choice of choosing water.
Royal Challenge Packaged Drinking Water is promoting healthy drinking habits through its campaign and social engagement. It aims to reduce harmful alcohol use, raise awareness on mindful consumption, and encourage hydration during social events. The campaign emphasizes the importance of timely water breaks during alcohol consumption to maintain a healthy body.
Talking about this campaign, Ruchira Jaitly, Vice-President, Marketing & Portfolio head, Diageo India said, “By focusing the conversation on hydration and building the recognition for taking a break for the same, we want to foster a culture where our consumers celebrate life responsibly, and we are proud to be able to lead this conversation.”Royal Challenge promotes responsible drinking by choosing moderation for hydration, setting a positive example for consumers and shaping behavior in the packaged drinking water industry.
