Reliance Jewels, a renowned name in the jewellery industry announced the launch of its ‘Vivaham Collection’ – an exquisite range of wedding jewellery designed to make every bride feel like a queen on her special day no matter what strata of life one comes from. This collection pays homage to the diversity and elegance of regional brides across India, capturing their unique styles and inspirations.
Incorporating the rich cultural heritage of various regions, the Vivaham Collection showcases 15 plus distinct bridal looks, each representing a different part of India. Reliance Jewels has meticulously curated jewellery to complement every bride’s ensemble making it one stop shop for all bridal jewellery needs. The collection features a wide range of designs in chokers, long necklaces, bangles, rings, earrings, choker sets, mangalsutras, mangtikkas, naths, hathphools, Waistbelts, armbands, bracelets and more.
Mr. Sunil Nayak, CEO of Reliance Jewels said, “Our Vivaham Collection is a testament to the magnificence and diversity of Indian weddings. We believe that every bride deserves to feel like a queen on her wedding day, regardless of her caste, age, socio-economic segment, or location. Our collection reflects the regal aspirations of Indian brides, which are evident in their choice of jewellery, attire, and overall aura.”To further enhance the joy of wedding shopping, Reliance Jewels offers exclusive discounts and offers for a limited period of time. The ‘Vivaham Collection’ will be available at all Reliance Jewels stores across India from end of May 2023.
