Piramal Pharma Limited’s India Consumer Healthcare (ICH) today announced the launch of a new campaign, “#SwitchToSofter,” for its flagship baby care brand, Little’s®. The campaign features renowned actress Yami Gautam as the brand ambassador and introduces Little’s Fluffy Soft Diaper Pants, designed with superior imported materials for enhanced softness, 12-hour absorption, and an anti-rash formula.
The “SwitchToSofter” campaign aims to educate mothers on the importance of choosing diapers that prioritize both absorbency and gentle care for their babies’ delicate skin. This initiative aligns with Little’s commitment to providing high-quality and innovative baby care solutions that address the evolving needs of modern parents.
Siliguri presents a significant growth opportunity for Little’s. With a rapidly growing young population and increasing disposable incomes, the demand for premium baby care products is steadily rising. The campaign, featuring Yami Gautam, a popular figure, is expected to resonate strongly with Siliguri’s discerning consumers, enhancing brand visibility and driving market penetration.
