Orientbell Tiles is launching a campaign called 100% Tiles and 0% Celebs, which aims to challenge the norm that equates star power with product worth. The campaign, which will unfold across various media channels, aims to captivate hearts and minds by sparking a dialogue on what truly defines excellence and customer delight.
The campaign is not just about tiles, but also the authenticity behind countless celeb endorsements. Only 25% of consumers believe most celebs use the products they endorse, and over 50% want to hold celebs accountable for the claims they endorse. The campaign is designed to engage, provoke thought, and inspire consumers to make choices based on the essence of a brand, rather than the celebrity attached to it.
Orientbell Tiles is making shopping for floor and wall tiles easier. Orientbell Tiles’ Chief Marketing Officer, Alok Agarwal, emphasized the campaign’s focus on a broader conversation, avoiding celebrity endorsements and shallow marketing gimmicks, focusing on the choice between superficial glam and authentic substance.
