As the festive season approaches, Amazon India, in collaboration with Nielsen Media, conducted an in-depth pre-festive survey in India on over 8519 respondents across 35 cities. This exclusive study commissioned for Amazon India provides valuable insights into the evolving preferences and expectations of East Indian shoppers.Boost in Festive Spending: The survey reveals that Eastern India is all set to elevate its festive spending, with 40% of consumers expressing their intent to increase their festive budget this year compared to the previous season.
Unwavering Trust in E-commerce: Eastern India stands firm in its trust in e-commerce platforms, with 74% of respondents believing these platforms offer genuine products. Furthermore, an impressive 76% find e-commerce platforms highly convenient for festive shopping, especially when celebrating with family.Amazon’s Prominence: Amazon.in takes the spotlight in Eastern India as the most trusted online destination for festive shopping, with 40% of respondents placing their trust in the platform. Additionally, 68% of Eastern Indian consumers find Amazon.in remarkably convenient for online shopping.
Expansive Product Selection: The survey highlights the appreciation for Amazon.in’s vast selection of products and brands during festive sales events, with 79% of Eastern Indian consumers finding it appealing. This reinforces Amazon.in as the preferred shopping destination.
