On National Handloom Day, actress Vidya Balan used social media to emphasize the value of conserving India’s rich textile legacy. She encouraged people to assist Indian weavers by purchasing handloom goods, particularly pure silks bearing the genuine Silk Mark Label, in a poignant Instagram post. Balan urged people to continue supporting indigenous craftsmanship and to be proud of their cultural identity. The actress from “Dirty Picture,” who is well-known for her intense passion for handloom silk sarees, posted a video of herself touring a factory that produces pure handloom silks.
She is seen watching the weaving process intently in the movie and conversing with the craftspeople to gain a deeper understanding of their work and craftsmanship. Her visit reaffirms her ongoing support for traditional textiles and showcases the commitment and talent of India’s weavers. “As we commemorate National Handloom Day today, let us honor our weavers,” Vidya Balan wrote as the caption. Let’s be proud of our ancestry and identity. Support and embrace our pure silks from the handloom. Additionally, always purchase silk bearing the Silk Mark Label.
Every year on August 7, India observes National Handloom Day to highlight the heritage of the handloom industry and the contributions of its weavers. The Swadeshi Movement, which got its start in 1905 during India’s fight for independence, is remembered on this day. In 2015, the government made the announcement, and Chennai hosted the first celebration.
