Nykaa Naturals Hair launches a new campaign with Janhvi Kapoor as the face to combat Indian hair concerns caused by environmental conditions. Nykaa Naturals uses traditional hair care remedies and research to combat environmental stressors and provide exceptional care for Indian hair. Janhvi Kapoor is the perfect fit for the Nykaa family, known for her stunning mane and affinity for homegrown ingredients.
The Nykaa Naturals Hair Care range is infused with traditional hair-loving ingredients like Apple Cider Vinegar, Ginger, Fenugreek, Onion, Amla, Curry leaves, Fermented Rice Water, Charcoal, and Shikakai.
The campaign focuses on the core messaging of Indian Hair Care = Nykaa Naturals Hair Care.Nykaa Naturals Hair variants include- a range for Dull & Brittle Hair, Frizzy Hair, Detox & Cleanse range, Anti-Dandruff, Hair Growth, and Anti-Hairfall.Nykaa Naturals Hair Range is available on the Nykaa website/ app and in-stores across India and is priced at INR 399 and INR 599. Janhvi Kapoor says, “Nykaa Naturals Hair Range is something that resonates with the idea of replicating the use of natural ingredients in a more advanced form and being able to provide hair with the nourishment it needs to be healthy.”
