In a move that blends technology with health-conscious living, Britannia NutriChoice has launched NutriPlus, a user-friendly mobile app designed to make wellness tracking simple and accessible for all. Developed in partnership with Aktivo Labs, the app is available to anyone with a smartphone—just scan a NutriChoice biscuit pack to begin.
The app has already seen over 1.5 lakh sign-ins within a year, reflecting a strong appetite for everyday health tools. NutriPlus tracks key lifestyle indicators—steps, sleep, fibre, and water intake—and gives users a single, evidence-based NutriScore. Since launch, the average NutriScore has improved from 60 to 62, while daily steps have gone up 10%, exercise time by 16%, and sleep duration has extended by 22 minutes.
“NutriPlus has made wellness tracking simpler for everyone,” said ArchanaBalaraman, General Manager – Marketing, Britannia. “We aim to help individuals embrace better habits without complexity.” With new features like personalized diet charts, NutriPlus is more than an app—it’s a partner in everyday wellness for modern India.
