Nothing expands mid-range lineup with Phone (3a) series; market buzz grows

UK-based tech brand Nothing has launched the Phone (3a) and Phone (3a) Pro in India, strengthening its mid-range segment with flagship-level features. Equipped with a Snapdragon® 7s Gen 3 processor, a triple-camera system with optical zoom, and a 6.77-inch Full HD+ adaptive display, the series promises enhanced performance and durability with an IP64 rating.

The Phone (3a) comes with a 50MP main sensor, Sony ultra-wide sensor, and AI-powered 30x zoom, while the Phone (3a) Pro features a periscope telephoto camera with 60x ultra zoom. Both models run on Nothing OS 3.1 (Android 15), offer a 5,000mAh battery with 50W fast charging, and introduce Essential Space, an AI-powered hub for productivity.

Retailers anticipate high interest from college students, professionals, and tech enthusiasts drawn to its camera capabilities, gaming optimizations, and long battery life. With availability at Flipkart, Croma, Vijay Sales, and leading offline stores, local distributors predict a surge in pre-orders and Day 1 sales. The Phone (3a) starts at ₹22,999, while the Phone (3a) Pro starts at ₹27,999, with Day 1 exchange offers available from March 11 across key retail channels.