World’s most loved coffee brand Nescafe has launched its new Summer campaign. The campaign demonstrates how simple it is to make a great cup of NESCAFÉ Cold Coffee and earn the title of “special one.”In the most recent TV commercial, a young boy cleverly avoids completing home tasks in the absence of the family’s indispensable housekeeper by preparing NESCAFÉ Classic Cold Coffee for the whole family.
Commenting on this, Sunayan Mitra, Head, of the Coffee & Beverages campaign, Nestlé India said, “The love for cold coffee is growing in India as many youngsters are entering the category through cold coffee.”
Ashish Chakravarty – Executive Director and Head of Creative, McCann India said,“To dispel the belief that it’s difficult to make great-tasting Cold Coffee, we decided to show how the young teenage son of the family uses this incorrect perception to his advantage and enjoys the privilege of not having to do laborious home chores.
