Get ready to chuckle your way to relaxation this summer as Navratna Oil, the go-to ayurvedic cool oil brand, joins forces with the king of comedy, Kapil Sharma, and his merry band of jesters. In a refreshing departure from traditional advertising, Navratna’s latest campaign promises to tickle your funny bone while soothing your senses with its signature coolness.
Under the banner “Thandak Ka Badshah, Raahat Ka Raja,” Navratna introduces a series of lighthearted TV ads and digital content featuring Sharma alongside his comedic companions – Kiku Sharda, Gaurav Gera, and Sumona Chakravarti. Together, they tackle everyday stressors with wit and humor, offering viewers a welcome escape from the hustle and bustle of daily life.
Harsha V. Agarwal, Vice Chairman and Managing Director of Emami Limited, expressed excitement about the collaboration, highlighting Sharma’s ability to connect with audiences across demographics. Sharma, known for his infectious laughter, echoed this sentiment, emphasizing the campaign’s aim to blend entertainment with wellness seamlessly. Directed by acclaimed filmmaker Shujaat Saudagar, the campaign embodies Navratna’s commitment to innovation and consumer-centricity, promising a summer of laughter and relaxation for all. So, sit back, relax, and let Navratna Oil and Kapil Sharma whisk you away to a world of “thanda thanda cool cool” this season.
