As of June 1, the 18th edition of Myntra’s biannual End of Reason Sale (EORS) will offer more than 20 lakh fashion, beauty, and lifestyle goods from more than 6,000 brands, the company is on target to add 15 million new users from non-metros to its app. The company is equipped to handle up to 9 lakh users concurrently.
Thanks to Myntra’s over 17,000 MENSA network of Kirana partners, orders will be delivered without a hitch throughout the country. Categories that are expected to see heightened traction from consumers during EORS 18 include Men’s Casual Wear, Women’s Ethnic and western wear, Beauty and Personal Care, Watches, Home and Furnishing, Summer Essentials, and Kids’ wear.Offers will be valid from 00 hours to 2 a.m. on June 1, and to cater demands of millions of customers, they will get delightful offers running every hour.
Nandita Sinha, CEO, of Myntra, said “Our effort has been to ensure every customer cohort, be it GenZ or millennials, or our customers from T2&3 cities, or beauty enthusiasts get enthralled by unmatched offers and have a delightful shopping experience through the pioneering tech enhancements and features on Myntra.
