Myntra recently added cricketer Virat Kohli to its list of brand ambassadors. The brand has launched the “Be Extraordinary Every Day” campaign featuring cricketers.
In the 30-second ad film created for digital, TV and social platforms, Kohli is seen in a unique and never-before-seen avatar by the audience. He is waiting for his friend in a cinema hall, only to be amazed at her friend’s improved stylish look, which makes the latter look like a star, realizing through branded fashion from Myntra.
Talking about the announcement, Sundar Balasubramanian, CMO – Myntra said, “We are extremely happy to welcome Virat as our new brand ambassador. He is a true inspiration for millions of Indians and his style has impressed young Indians. We believe this association will coordinate with Myntra and enable us to connect with its fan base. ”
The campaign is conceptualized by Tilt Brand Solutions and produced by Zig Zag Films.
