Monkey Shoulder a free-spirited blended malt owned by William Grant & Sons announced the sixth season of its ‘Ultimate Bartender Championship’ in Kolkata. On May 10 at Olterra over 100 bartenders from the city competed to win the mask.
Hosted and judged by Monkey Shoulder India’s Brand Ambassador and Chief Monkey Officer, Gaurav Sareen. The event saw a group of bartenders compete in five mixology challenges, with the top finalists Swastik, Manoj, and Shubhobrata winning and will now compete with other city-round finalists at the finale. The brand is aiming to “Unmask the next champion” by evaluating essential skills such as industry knowledge, pouring, nosing, table service, and nailing the perfect serve.
Gaurav Sareen, Brand Ambassador, and Chief Monkey Officer of Monkey Shoulder India said, “The Ultimate Bartender Championship is a hunt to unmask, untap, and unleash the hidden talent amongst the bartending community. It provides a platform to the creative geniuses of the alco-bev fraternity to help them grow and excel in this field.”
