Modicare launches ‘Atoot Bandhan Rishta Dil Ka’ roadshow phase, targets North Bengal and beyond

Modicare Limited has commenced the next phase of its celebrated roadshow, ‘Atoot Bandhan Rishta Dil Ka’, marking 28 years of success. Led by Mr. Samir K Modi, Founder and Managing Director, the roadshow aims to spread the spirit of ‘Azadi for All’ across new territories. The journey kicks off today in Siliguri, covering North Bengal over the next five days, spanning 750 kilometers and encompassing nine cities including Islampur, Raiganj, and Kolkata. This phase of the roadshow is expected to engage more than 7500 consultants from the region, reinforcing Modicare’s deep-rooted connection with its consultant community.

West Bengal, known for its robust consultant base, holds a special significance for Modicare, being the company’s second-largest market. The roadshow not only celebrates this bond but also highlights Modicare’s commitment to empowering consultants through its diverse product range and innovative digital tools. Samir K Modi expressed his enthusiasm, stating, “I am excited to connect with our Modicare Parivaar across Bharat. West Bengal has always been close to my heart, and this roadshow reaffirms our commitment to their success and empowerment.”

The roadshow will extend its journey to Uttar Pradesh, Karnataka, Jharkhand, and Rajasthan in the coming months, underscoring Modicare’s nationwide footprint and dedication to ‘Ghar Ghar Azadi, Har Ghar Azadi’. Modicare continues to prioritize digital transformation and support for consultants through initiatives like the New Joinee App – Road to Freedom, Modicare Home Shop, and My Modicare Shop, ensuring consultants have the tools to succeed in their entrepreneurial endeavors.