Mobil™ launched its new campaign- “Trucking is Hard; Choosing Engine Oil Shouldn’t Be”, aimed at helping truckers choose the right quality engine oil for their trucks which has never been easier. Mobil is putting truckers first by helping them make easier purchasing decisions based on the needs of their trucks and its age.
Mobil has simplified product labels, using icons and easy claim language. The company has launched an initiative to promote sustainable packaging with 50% Post-Consumer Recycled (PCR) plastic pails for engine oil, marking the first in India. Mobil Delvac™ products will also use PCR for pail packs. Speaking on the occasion,Vipin Rana, Chief Executive Officer, ExxonMobil Lubricants Pvt. Ltd. said, “Mobil Delvac™ is on the road to 100 years of pioneering efforts to protecting trucks against engine wear in all conditions and enabling truckers and businesses to thrive”.
“Also, our 50%Post-Consumer Recycled (PCR)plastic pails and Underwriters Laboratories’ Zero Waste to Landfill (ZWTL) certification are examples of how we are advancing our sustainability ambitions,” he further added.Mobil introduces revised commercial diesel lubricants, Mobil Delvac™ Modern and Mobil Delvac™ Legend, ensuring engine protection and longer replacement intervals for new vehicles and older engines.
