The Medicity, six-time Newsweek Best Private Hospital in India, has set a benchmark in healthcare communication through its digitally innovative film, Banno Ki Rasm, which has already surpassed 8 million views across social media. Released under the hospital’s “Jaanta Hai Medanta” initiative, the 2-minute 28-second video utilizes creative storytelling to promote self-breast exams as a monthly ritual, combining technology, awareness, and preventive healthcare for maximum impact.
Dr. Naresh Trehan, Chairman & Managing Director, said, “This campaign demonstrates how innovative approaches can empower women and break the stigma surrounding breast cancer.” Dr. Kanchan Kaur, Senior Director of Breast Cancer, emphasized that early detection via self-exams and screenings improves survival rates and reduces long-term treatment costs, highlighting the role of technology in amplifying health outreach.
The campaign has spurred market and consumer engagement. Local pharmacies, diagnostic centers, and wellness clinics have seen a surge in inquiries for preventive screenings and breast health packages. Digital discussions on social media and health platforms indicate rising consumer interest, signaling potential growth in technology-enabled healthcare services in the region.
