Dubai-Based Landmark Group’s most loved fashion brand Max Fashion prepares to step into a new chapter for the brand with a special collaboration with renowned actor and style icon Kalki Koechlin for the ‘New New You’ campaign. The campaign forays into the space of renewed self-confidence, instilling a sense of evolution that leaves the customer feeling brand new, thanks to the transformative power of style.
This campaign boasts a refined collection that captures the sentiment of reinvention, whether it’s for a festive celebration or friendly gathering (workwear, casual outfits, fusion festive wear or high-glam occasion wear) – these styles set the tone for celebrations this season. Kalki’s bold choices, both in her career and personal style, inspire confidence and self-expression – values that align with the brand’s vision to connect with new age aspiring families.
Kalki Koechlin says, “I believe fashion is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign truly allows me to do that. I am thrilled to be a part of it and I must say Max Fashion has completely surprised me with its cool, vibrant and comfortable styles.”The Max Fashion x Kalki Koechlin ‘New New You’ campaign launches on 20th September in all Max Fashion stores across India and www.maxfashion.in.
