Maruti Suzuki India Limited (MSIL) on Wednesday launched its highly anticipated SUV, the All-New VICTORIS, designed to deliver an integrated experience of technology, safety, comfort, and performance. The VICTORIS boasts features like a 10.1-inch SmartPlay Pro X touchscreen with in-built apps, Alexa Auto voice assistant, a segment-first 8-speaker Dolby Atmos sound system, and a fully digital instrument cluster. Its interiors feature 64-colour ambient lighting, smart powered tailgate with gesture control, and ventilated front seats, underscoring Maruti’s focus on luxury and convenience.
On safety, the SUV offers Level 2 ADAS, six airbags, 360-degree cameras with 11 views, and Suzuki Connect telematics with over 60 features. Available in versatile powertrains—including Strong Hybrid with EV mode, ALLGRIP Select 4×4, and S-CNG technology with a segment-first underbody tank design—the VICTORIS caters to diverse driving preferences.
Durgapur dealers report strong interest among young professionals and families, noting pre-bookings have surged since the launch announcement. Local showrooms are highlighting the SUV’s high-tech features and stylish dual-tone design as key selling points, expecting the VICTORIS to boost Maruti Suzuki’s market presence in the industrial city. Bookings for the All-New VICTORIS have opened nationwide at ₹11,000, with deliveries expected later this month.
