Maaza, Coca-Cola India’s home grown mango drink, and the fastest-growing juice brand in India has unveiled its new ‘Aam Wali Dildaari, Bina Naam Wali Dildaari’ campaign. Currently, Maaza is one of the leading brands in the overall beverage category for Coca-Cola India.
The latest campaign features veteran actor Amitabh Bachchan and renowned actress Pooja Hegde, along with south-Indian superstar Nagarjuna, recently on-boarded as the new face of the brand. With this new campaign, Maaza extends its spirit of benevolence and encourages anonymous acts of kindness to spread joy and happiness.
Announcing the launch of the new campaign, Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “we aim to spread the message of true happiness and joy through selfless generosity, that seeks no reward or recognition. We are also humbled to have Mr. Bachchan, Ms. Pooja Hegde and Mr. Nagarjuna onboard with us to bring alive this philosophy of selfless generosity”
