For decades, Indian consumers have believed that phenyls are highly effective floor cleaners, however studies indicate that ordinary phenyls kill only 50% of germs on mopping^. A joint study conducted by Lizol, India’s leading disinfectant brand, and an independent research agency revealed the presence of numerous bacteria and viruses on household surfaces, which can lead to various diseases and infections. Lizol launched the #NoMoreHalfTruths social media campaign on May 29, 2023, to debunk myths about phenyl efficacy and promote proper cleaning practices, addressing diseases like diarrhea and skin infections.
The campaign aimed to raise awareness about phenyl household cleaner’s limited germ-killing effectiveness, highlighting that ordinary phenyls only eliminate 50%. Lizol, a superior formulation, offered 99.9% germ kill with just one cap, 10 times better cleaning than three caps. The campaign gained significant traction on social media.
Mr. Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt- South Asia said, “We also want to ensure school kids are protected from the risk of falling ill due to unclean surfaces, thus we have partnered with The Akshaya Patra Foundation, which marks the beginning of a commitment to ensuring overall surface protection with Lizol.”
