Lizol, India’s leading disinfectant brand, has joined forces with acclaimed actor Vijay Varma to introduce the #TestWhatYouTrust challenge. This innovative initiative, unveiled on April 2nd, 2024, signals a paradigm shift in consumer perception towards germ-killing efficacy in household cleaners.The challenge invites consumers to critically evaluate the effectiveness of their preferred phenyl brands against Lizol, renowned for its scientifically proven ability to eliminate 99.9% of germs. Lizol’s endeavor seeks to dispel long-standing misconceptions surrounding phenyls’ potency, often associated with their strong odor.
Actor Vijay Varma, known for his discerning roles, lends his voice to the campaign, urging consumers to reassess their trust in phenyls and prioritize evidence-based cleaning solutions. Through witty advertisements, Varma emphasizes the importance of making informed choices for a safer home environment.
Saurabh Jain, Regional Marketing Director at Reckitt – South Asia, underscores Lizol’s unwavering commitment to providing superior germ-killing and cleaning solutions. The #TestWhatYouTrust challenge, Jain asserts, serves as a catalyst for consumer education, encouraging them to make informed decisions for their families’ well-being.The campaign, a collaboration between Lizol and VML India, aims to redefine consumer perceptions by advocating for evidence-based product evaluation. Consumers can nominate their preferred phenyl brands for testing until May 31st, 2024, with exciting prizes up for grabs, including iPads, refrigerators, and washing machines.
