Signature Packaged Drinking Water is the presenting sponsor of the 10th edition of the country’s greenest music festival, Ziro Festival. The festival, set in the Ziro Valley of Arunachal Pradesh, is an eco-friendly event that offers enriching experiences for nature lovers and music enthusiasts. The festival features soulful music, farm-to-table local cuisines, and locally inspired beverage experiences. Attendees will learn sustainable living practices from the local Apatani tribe, who master the art of recycling and repurposing.
The festival is scheduled to take place between September 28th and October 1st, 2023. As partners, Signature Packaged Drinking Water and Ziro Festival share a mutual commitment to fostering a greener planet and enabling meaningful connections with nature.
Both events aim to promote conscious living through masterclasses, raise environmental conservation awareness through plogging, and encourage individuals to be One with Nature by living in campsites set in the valley exclusively by Signature Packaged Drinking Water. The fest will feature an electrifying lineup of artists like Lee Ranaldo, Leon Somov, Farhan, Taba Chake, and Mohit Chauhan.Ruchira Jaitly, Executive Vice President and Portfolio Head, Marketing, Diageo India, said “The brand’s ‘Live good, Do good’ philosophy is a testament of the way today’s generation likes to live and as the title sponsors of Ziro Festival of Music.”
