Kwality Wall’s has announced the launch of Golden Spoon, a new brand offering an accessible range of in-home frozen desserts aimed at bringing families together through indulgent experiences. With India’s cold chain infrastructure improving and refrigerator penetration on the rise, Golden Spoon is strategically positioned to tap into the growing demand for affordable, high-quality ice creams and frozen desserts.
The product line features four offerings: Classic Vanilla, 2-in-1 Chocolate Vanilla, 2-in-1 Mango Vanilla, and Mithai Magic—a unique blend inspired by Indian sweets, including boondi. This launch is supported by a nationwide campaign featuring Bollywood actor Kajol, who brings her charm to the brand’s new TVC, showcasing the joy of shared dessert moments. Toloy Tanridagli, Head of HUL’s Ice Cream business, said, “Golden Spoon is our answer to making indulgent desserts more accessible while nurturing togetherness among Indian families.”
In Siliguri, where demand for value-driven, quality products is high, retailers expect Golden Spoon to perform strongly. With a large base of nuclear families and increasing freezer ownership, the brand’s in-home dessert positioning is aligned with local consumer trends. A robust above-the-line campaign will drive visibility across TV, social media, and influencer platforms.
