Kwality Wall’s debuts ‘The Dairy Factory’ to disrupt premium ice cream segment with slow-churned innovation

Kwality Wall’s, a legacy brand under Hindustan Unilever Ltd. (HUL), has launched a new ice cream brand — The Dairy Factory — aimed at transforming the at-home dessert experience with ultra-creamy, slow-churned ice creams made from real dairy. Available in four classic flavours — Vanilla, Butterscotch, Mango, and Chocolate — the line promises smoother texture and richer taste, thanks to its artisanal slow-churning process that minimizes ice crystals and aerates the mix for velvety indulgence.

Positioned as a premium offering, The Dairy Factory caters to a wide consumer base looking to enhance everyday moments — from family bonding and IPL match nights to weekend relaxation. Toloy Tanridagli, Head of Ice Cream Business at HUL, stated, “The Dairy Factory’s slow-churned ice creams are a wonderful innovation range made with real dairy and premium ingredients… marrying traditional nuances with modern preferences.”

Retailers are already witnessing increased inquiries, particularly from younger consumers and homemakers seeking indulgent summer options. The product is being distributed via Kwality Wall’s freezers and quick-commerce platforms to ensure wide accessibility. With summer and vacation season in full swing, Kwality Wall’s is betting big on The Dairy Factory to redefine premium indulgence at home.