KISNA Diamond and Gold Jewellery has touched lives across India with its #Abki_Baar_Aapke_Liye campaign, gifting 100 Maruti Celerio cars to lucky customers in a grand celebration of trust and loyalty. Spanning from September 1, 2024, to January 18, 2025, the campaign drew over 51,219 participants, making it a historic initiative in the jewellery industry.
The campaign offered customers a chance to win a car by purchasing diamond, platinum, or solitaire jewellery worth ₹20,000 or more, or gold jewellery worth ₹50,000 or more. Winners were announced through lucky draws and celebrated at special handover events across major cities, including Delhi, Haryana, and Tamil Nadu.
In Siliguri, the campaign resonated deeply with customers, sparking excitement and increased visits to local jewellery stores. Retailers noted a rise in diamond jewellery sales as buyers sought not just timeless pieces but also the opportunity to be part of KISNA’s grand initiative. The campaign highlighted Siliguri’s growing appetite for modern jewellery and aspirational experiences.“This campaign celebrates the bond we share with our customers,” said Ghanshyam Dholakia, Founder & MD of Hari Krishna Group. Director Parag Shah added, “It reflects our commitment to spreading joy and connecting with households nationwide.”
