KFC India has unveiled its latest customer engagement initiative—the ‘Win Big’ campaign, aiming to enhance weekend dining experiences while rewarding loyal patrons. The campaign, which runs every Friday to Sunday until July 31, 2025, offers customers the chance to win premium prizes such as a Mahindra Thar, Apple MacBook, iPhone 16 SE, and Sony Bravia Home Theatre system, among others.
To participate, diners must place an order worth ₹299 or more at any KFC outlet (excluding Tamil Nadu and airport locations) and share their mobile number at the counter. No additional charges are required for entry, and winners will be selected through a random draw. This nationwide initiative is expected to drive both footfalls and sales across KFC’s dine-in and takeaway formats.
In Siliguri, the campaign has already sparked strong consumer interest, especially among young customers and families visiting major food courts and malls. Local franchisees report a noticeable increase in weekend traffic as customers are drawn by both the brand’s offerings and the lure of high-value prizes. The “Win Big” weekends are being seen as a smart marketing move to sustain momentum in a highly competitive QSR (Quick Service Restaurant) market.
