Emami Ltd on Wednesday announced a strategic rebranding of its flagship Ayurvedic haircare brand, Kesh King, unveiling it as Kesh King GOLD. The relaunch marks a major transformation, combining the traditional wisdom of Ayurveda with modern scientific innovation to meet evolving consumer demands for efficacy, authenticity, and visible results. The upgraded Kesh King GOLD integrates 21 Ayurvedic herbs with scientifically validated actives like Gro Biotin and Plant Omega 3-6-9 to promote hair growth and reduce hairfall. The brand has also introduced the Advanced Hair Growth Serum, formulated with high concentrations of Redensyl, AnaGain, Kopexil Aqua, and Procapil, targeting consumers seeking measurable hair regrowth solutions.
Speaking on the occasion, Ms. Priti A. Suerka, Executive Director, Emami Ltd said, “This rebranding of Kesh King is not just a facelift—it’s a strategic transformation from the core.The brand’s long-term vision is to establish Kesh King GOLD as the gold standard in holistic haircare, where the wisdom of Ayurveda meets the precision of modern research. The new identity is designed to appeal to a generation that demands visible efficacy, trusted ingredients, and aspirational, progressive value.” Brand ambassador Shilpa Shetty will continue endorsing the brand, reinforcing credibility and trust among consumers.
The rebranding has been met with keen interest, with retailers reporting strong curiosity among urban shoppers for premium, performance-driven haircare solutions. Local outlets are preparing dedicated displays for Kesh King GOLD, aiming to attract both long-term users and new consumers seeking scientifically backed Ayurvedic products. The relaunch will be supported by a 360-degree campaign across TV, digital, print, and in-store channels, emphasizing premiumisation and leadership in the haircare segment.
