JSW Paints, India’s leading environment friendly paints company and part of US$ 23 billion JSW Group, aims to empower Indian consumers by promoting transparency in the paint industry. The new campaign, featuring Alia Bhatt’s iconic character Sawalia, aims to empower Indian consumers with the right information for making paint choices.
JSW Paints’ visually captivating film educates customers about PIXA’s benefits, launching across TV channels, digital platforms, and other platforms.JSW Paints campaign emphasizes Pixa’s top-notch coverage.This unique product proposition is showcased through innovative elements coming live in a cinematic narrative featuring brand ambassadors Alia Bhatt and Ayushmann Khuranna.
According to Mr AS Sundaresan, CEO of JSW Paints, “In this latest endeavour, the spirited Sawalia, embodied by Alia Bhatt, plays a pivotal role in encouraging consumers to ask the right questions, find the right answers and get maximum benefit from their informed choice.”
