Johnson’s® Baby, a leading baby skincare brand, has launched a new product line that aims to provide transparency in its ingredients. The launch aims to make it easier for mothers to understand the ingredients, their purpose, and their relevance, enabling them to make informed decisions about their baby’s skincare needs.
Johnson’s Baby has launched an augmented reality (AR) innovation to educate mothers about its 100% baby-safe ingredients. The technology allows mothers to interact with products in real-time at key retail outlets across cities. India is the first global market to experience the AR innovation, which will be gradually scaled to global markets.
Johnson’s® Baby is a brand that focuses on producing safe baby products using only ‘Baby safe’ ingredients, using only 2% of personal care ingredients to meet global safety standards. Their advanced formulas are backed by rigorous scientific research, doctor testing, and contain no harmful chemicals like parabens, sulphates, and dyes. Commenting on the brand’s latest efforts to bring product transparency, Mr. Manoj Gadgil, Business Unit Head & VP Marketing – Kenvue said, “This offers complete transparency to parents bringing alive the purposeful ingredients that we use and the science behind their usage.”
