Johnson & Johnson Vision, a global leader in eye health and part of Johnson & Johnson MedTech announced that it has joined hands with Superstar Ranveer Singh to encourage Gen Zers and millennials to try contact lenses. The campaign aims to boost ACUVUE®’s mission to promote eye health awareness and welcome new contact lens wearers. It emphasizes ACUVUE® as the top-selling brand worldwide, encourages consumers to consult optometrists for eye check-ups, and introduces affordable packages to dispel misconceptions about high price points of contact lenses.
ACUVUE® has been instrumental in transforming eye health in India by understanding consumer needs and addressing concerns about contact lenses usage. The brand is working to bridge the gap between consumers and optometrists by increasing awareness and encouraging regular eye check-ups.
The campaign aims to encourage consumers to consult an optometrist as their first source of information and spread awareness about eye health in a light-hearted manner. Headlined by Ranveer Singh, the campaign aims to build a strong, committed, and engaging connection with the youth in India.Expressing his excitement about the new collaboration, superstar Ranveer Singh added, “I am looking forward to the young consumers to join me in this journey by visiting an optometrist for their first contact lens fitting experience.”
