John Players, the fashion apparel brand for men, recently unveiled Siddharth Malhotra as its new face today.
The announcement was made alongside the launch of the new Spring Summer ’23 collection. The brand has recently re-launched itself in a new avatar with the brand expression ‘Play it Real’ which stands shoulder to shoulder with a new generation of youngsters to carve their place in the world.
Business Head, Nitin Sehgal said, “The brand has found its perfect spokesperson and ambassador in Siddharth Malhotra who is a style icon and riding on the success of his recent hits. We see him in the new John Players film in an avatar that is true to his own personality – carrying himself with an easy flair and positively influencing others around him in cheerful and unexpected ways.”
Malhotra commented, “I believe style is not just about looking good, it’s also about standing for something. That’s why I’m excited to be associated with John Players, a brand that embodies values and character that the youth can relate to.”
