Coca-Cola India’s home grown heritage brand Limca has launched its “Sab Nichorle” campaign with Jeetender Kumar aka Jeetu Bhaiya. Limca is known for its strong hydration credentials and its unique ability to fight tiredness and refresh its consumer. The campaign aims to give its audience a ‘lime n lemony’ experience and inspire them to ‘nichord le’ (squeeze out) the most out of life.
Limca is a popular brand in India with a zingy lime flavour. This year, it launched its 31st edition of the Limca Book of Records, which honours the feats and masterstrokes of stellar Indians in education, sports, science, agriculture, defence, politics, media, culture, and the arts. The 2023 edition includes photo-enriched display pages, reader-friendly infographics, and at-a-glance charts to celebrate the courage, vigour and resilience of the COVID-19 pandemic.
Neeraj Chopra, the first Indian Olympic gold medallist in athletics, is featured in the new edition of Limca Sportz as one of the record holders. Karthik Subramanian, Director, Marketing, Hydration, Coffee and Tea Category, Coca-Cola India and Southwest Asia said, “Limca is all about freshness, the right replenishment and hydration, and the philosophy that cheers you to go on. We are very excited to launch “Sab Nichorle” campaign with Jeetender Kumar, our favourite Jeetu Bhaiya.
