In India, attitudes towards mental health and mental wellbeing have been gradually evolving with increased awareness and conversations towards reducing the stigma. In its 3rdyear on Mental Health Day, ITC’s Feel Good with Fiama Mental Wellbeing Survey unveils interesting facts to further understand young India’s changing attitudes towards mental wellbeing and mental health. Commissioned with Nielsen IQ, the survey covers a gamut of beliefs, behaviours, major stressors and de-stressors for GenZ and Millennials towards mental health.
The Feel Good with Fiama Mental wellbeing Survey, 2023, shows that Gen Z and Millennials believe that better portrayal of mental health in cinema can influence perceptions and drive conversations. 82% of respondents believe TV/OTT content can influence mental health perceptions, while 77% believe it can drive mental health conversations.
However, 78% of Indians believe that dramatic representation of mental health can deter people from seeking treatment, and 79% believe positive portrayals in movies can help address stigma. Celebrities also create strong impact as mental health advocates. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said “Fiama’s endeavour to make mental wellbeing a more proactive conversation goes beyond just provoking a thought. In collaboration with MINDS Foundation, it also enables access to subsidized virtual therapy.”
