ITC Sunfeast is turning heads with its latest innovation, the ‘Super Egg & Milk’ Biscuit, designed to make nutrition both fun and accessible for children. The product was launched at a whimsical event where hens and cows humorously debated the challenge of making milk and eggs more appealing to kids. The panel discussion that followed featured prominent voices like Mr. Madan Mohan Maiti from NECC West Bengal, Dr. Dulal Chandra Sen of IDA East Zone, and celebrity mom Koneenica Banerjee, all highlighting the essential role of these ingredients in a child’s diet.
This new biscuit blends the goodness of eggs and milk into a tasty, crunchy treat, available in convenient packs priced at Rs. 5, Rs. 10, and Rs. 30. According to Mr. Ali Harris Shere, COO of ITC’s Biscuits and Cakes Cluster, the product addresses a gap for nutritious, easy-to-eat options for kids.
In Siliguri, the ‘Super Egg & Milk’ Biscuit is expected to make a notable impact. The local market’s enthusiasm for health-conscious and innovative snacks makes this new product a promising addition. With its blend of nutrition and flavor, it’s poised to resonate well with parents seeking healthier snack options for their children.
